MilitaryByOwner vs. AHRN

March 27, 2014 | Kate Horrell

When it comes to renting your property, there are two major players that target military audiences exclusively. There are other websites, but they don’t have the coverage or name recognition of MilitaryByOwner.com (MBO) and Automated Housing Referral Network (AHRN). And when it comes to marketing your property, you want both coverage AND name recognition. Both MBO and AHRN are great products, but they do have some differences.

MilitaryByOwner.com

MBO was developed in 2000 by Marine Corps veteran David Gran and his wife, Sharon. They aim to provide comprehensive real-estate advertising services to help military families locate housing. MBO offers three advertising packages: Basic Package, HomeTour, and HomeTourPlus. The Basic Package is $14.95 and provides text-only advertising for 45 days. The HomeTour package is $49.95 and provides text advertising with up to five photos, listed for up to 90 days.  The HomeTour Plus  package is $79.95 and provides text advertising with up to 10 photos, listed for up to 180 days.  The HomeTour Plus package also includes signage, if needed.

On MBO, the lister designates three military bases that are used for sorting purposes.  When a customer searches for a house, they are required to select a specific installation, then they can include other information such as number of bedrooms.   A list is returned that includes all the properties that meet those search criteria.

Automated Housing Referral Network

AHRN was created in 2004 by Runzheimer International, to provide a military-only website for housing referrrals.  It was sponsored by the Department of Defense (DoD) and it was free.  In January 2014, the DoD withdrew its sponsorship of AHRN and it is no longer the “official” housing website.  However, it continues to run in a nearly identical format as before.  There is some speculation that AHRN will become a paid service in the future, but there have been no announcements yet.

How Do They Compare?

MBO and AHRN both have the same core function:  to advertise properties for sale or for rent.  Both target military audiences, and allow you to search by installation, property features, or cost.  Both have advanced search functions which allow you to select a certain zip code, if you have already identified an area.

The primary differences between MBO and AHRN are price, traffic, and search capabilities.  AHRN is free (for now), and MBO does have advertising fees.  However, MBO receives more traffic than AHRN.  According to TrafficEstimator.com, AHRN receives only about 65% of the traffic of MBO.  More importantly, visits to AHRN’s website have dropped significantly over the last year, probably because it is not being supported by the DoD.  If you are advertising a property to rent or sell, you want many people to see that advertisement.

In my opinion, the search capabilities are equal but they are different.   While AHRN does affiliate your listing with a location, that affiliation has no impact on how your listing shows up in search results.  Therefore, your property will show up in every nearby (and even not nearby) base search.  The flip side is that every other property will also show up, meaning that your advertisement may get lost in a huge search result.  MBO ties your ad’s search results to the designated bases, which means that your ad will be placed prominently in the first selected base’s search results but fall lower in other base search results.

Which One Should I Use?

Personally, I use both.  I find that I get more responses from MBO, so I pay for it’s service.  Because AHRN is free, the only cost is the time it takes to upload your ad, and they save those ads for future use.

I’d love to hear your experiences with AHRN and MBO.  Comment away!

Comments

  1. Hi Kate — While, this is a well done story and I think lays out the comparison very nicely. There are a few data points that need some clarification.

    1. Listings in AHRN.com remain free.
    2. TrafficEstimate.com, as do other traffic estimators, are highly inaccurate, especially for sites that have logins that protect the data (such as AHRN.com). They have no way of reporting the true stats of AHRN.com. Because I work on the AHRN.com team, I can confirm that it receives about 650,000 visits a month to the site and is the largest, most trusted housing resource on the web for military communities. It has 50,000 active listings and is worldwide housing resource.
    3. AHRN.com has 4x the listings that MBO has at any location and has every kind of housing option available (on-base/post, community rentals, FSBO, roommates, and temporary lodging). MBO has fewer housing options and is not located at OCONUS bases.
    4. Regarding location, when a property manager inputs a listing, that listing is geocoded for all bases that is within a 60 mile radius, not just 3. That way, the listing is marketed for maximum exposure for people who are moving to any of the bases the property may be applicable to. For example, San Diego, DC and Virginia are all examples of bases with quite a few bases where one listing applies to all bases.
    5. AHRN.com's traffic is actually going up vs. down. The fact is that the DoD has no other viable housing resource for our Armed Forces and we remain a solid resource. AHRN.com is here to stay. We have hired military spouses to build out our PCS and moving resources on our new blog: http://blog.ahrn.com.

    Should you have any questions, let us know!

  2. Heidi S says:

    Is AHRN only for rentals or for sales also? If it contains homes for sale, can realtors advertise on AHRN?

  3. Wanda says:

    When I go to edit to add a picture the browse never pops up so I can browse through pictures to add. The only thing that comes up is cation and file. I know my add would be more effective if I could get the pictures posted too.